🙏🏻 Namaste I'm Amit
🙏🏻 Namaste I'm Amit
Professional Journey
I’m a first-generation college graduate and proud South Asian Indian designer from the scenic west coast of Gujarat — now calling Vancouver home!
As a UI/UX Designer with over five years of experience, I’ve had the privilege of collaborating with a diverse range of companies — from agile startups to established enterprises — crafting digital products that are as intuitive as they are impactful.
My design philosophy is simple: people first. Every project I take on begins with empathy and user research, ensuring that design decisions are grounded in real human needs. I strive to create solutions that blend aesthetic clarity with seamless usability, making technology feel natural and delightful.
I specialize in wireframing and prototyping, visual design and branding, and accessibility-driven usability testing — turning complex ideas into elegant, functional experiences.
If you’d like to chat about design, technology, culture, or collaboration, I’d love to connect!
I’m a first-generation college graduate and proud South Asian Indian designer from the scenic west coast of Gujarat — now calling Vancouver home!
As a UI/UX Designer with over five years of experience, I’ve had the privilege of collaborating with a diverse range of companies — from agile startups to established enterprises — crafting digital products that are as intuitive as they are impactful.
My design philosophy is simple: people first. Every project I take on begins with empathy and user research, ensuring that design decisions are grounded in real human needs. I strive to create solutions that blend aesthetic clarity with seamless usability, making technology feel natural and delightful.
I specialize in wireframing and prototyping, visual design and branding, and accessibility-driven usability testing — turning complex ideas into elegant, functional experiences.
If you’d like to chat about design, technology, culture, or collaboration, I’d love to connect!
100+
Projects delivered end-to-end.
7+ Years
Professional experience
10+
Industry domains of expertise.
100+
Projects delivered end-to-end.
7+ Years
Professional experience
10+
Industry domains of expertise.
View My Work
View My Work
View My Work
Let's connect
Let's connect
Let's connect
100+
Projects delivered end-to-end.
7+ Years
Professional experience
10+
Industry domains of expertise.
100+
Projects delivered end-to-end.
7+ Years
Professional experience
10+
Industry domains of expertise.
Skill Set
8+ years in end-to-end, human-centred product design (research → prototyping → delivery) across SaaS, fintech, hospitality, logistics, and healthcare.
8+ years in end-to-end, human-centred product design (research → prototyping → delivery) across SaaS, fintech, hospitality, logistics, and healthcare.
User Research
User Research
User Research
User Interviews
User Interviews
Usability Testing
Usability Testing
User Surveys
User Surveys
Persona Development
Persona Development
User Journey Mapping
User Journey Mapping
Ethnographic Research
Ethnographic Research
Visual Design
Visual Design
Visual Design
Typography
Typography
Color Theory
Color Theory
Visual Hierachy
Visual Hierachy
Icon Design
Icon Design
Illustration
Illustration
Motion Design
Motion Design
Accessibility
Accessibility
Accessibility
WCAG Guidelines
WCAG Guidelines
Inclusive Design
Inclusive Design
Screen Reader Compatibility
Screen Reader Compatibility
Color Contrast Optimization
Color Contrast Optimization
Keyboard Navigation
Keyboard Navigation
Interaction Design
Interaction Design
Interaction Design
Wireframing
Wireframing
Information Architecture
Information Architecture
User Flow
User Flow
Interaction Prototyping
Interaction Prototyping
Microinteractions
Microinteractions
My Design Skills
My Design Skills
My Design Skills
Collaborative, Methodical, & Curious
Collaborative, Methodical, & Curious
Collaborative, Methodical, & Curious
still relevant in some
companies, especially
older workflows
less popular
but still used
great for showcasing
motion/interaction
design
industry standard
now, collaborative,
system thinking
Design and
Prototyping Tools
All-in-one
docs, tasks, wiki
Handoff designs
to developers
easily
Online whiteboard
for team
collaboration
Inspect, share,
and manage designs
Collaboration
& Handoff
Live moderated
user research
Card sorting,
tree testing
Rapid feedback
from real users
Fast unmoderated
usability testing
UX Research
& Testing
Styles and
designs web pages
Structures
content on
the web
Adds interactivity
and functionality
Front-End
Awareness
Heatmaps,
recordings, and
user feedback
Tracks website
traffic and
behavior
Product analytics
for user actions
Analytics &
Product Thinking
still relevant in some
companies, especially
older workflows
less popular
but still used
great for showcasing
motion/interaction
design
industry standard
now, collaborative,
system thinking
Design and
Prototyping Tools
All-in-one
docs, tasks, wiki
Handoff designs
to developers
easily
Online whiteboard
for team
collaboration
Inspect, share,
and manage designs
Collaboration
& Handoff
Live moderated
user research
Card sorting,
tree testing
Rapid feedback
from real users
Fast unmoderated
usability testing
UX Research
& Testing
Styles and
designs web pages
Structures
content on
the web
Adds interactivity
and functionality
Front-End
Awareness
Heatmaps,
recordings, and
user feedback
Tracks website
traffic and
behavior
Product analytics
for user actions
Analytics &
Product Thinking
still relevant in some
companies, especially
older workflows
less popular
but still used
great for showcasing
motion/interaction
design
industry standard
now, collaborative,
system thinking
Design and
Prototyping Tools
All-in-one
docs, tasks, wiki
Handoff designs
to developers
easily
Online whiteboard
for team
collaboration
Inspect, share,
and manage designs
Collaboration
& Handoff
Live moderated
user research
Card sorting,
tree testing
Rapid feedback
from real users
Fast unmoderated
usability testing
UX Research
& Testing
Styles and
designs web pages
Structures
content on
the web
Adds interactivity
and functionality
Front-End
Awareness
Heatmaps,
recordings, and
user feedback
Tracks website
traffic and
behavior
Product analytics
for user actions
Analytics &
Product Thinking
Trusted by leading companies
Trusted by leading companies
Trusted by leading companies
Companies I've worked with
Companies I've worked with
Companies I've worked with
Digital Skills
Design System
Product Strategy
User Research
Problem Solving
Information Architecture
User-Centered Design
Accessibility
Wireframing & Prototyping
Project Management
Usability Testing
AI (Tools)
Front-end Technical
Collaboration
Education
Master of Computer Applications (MCA), IGNOU
New Delhi, India • 2012-2015
Bachelor of Computer Applications (BCA)
VNSGU, Gujrat, India
Certified User Experience Professional
BrainStation, Vancouver, BC, Canada • 2023
Past Job
UX/UI Designer at Squirrel Systems
July 2023 to Sep 2024
UI/UX Designer at Confer Inc
Aug 2022 to July 2023
UI/UX Designer at AAC Studio LLP
March 2018 to Aug 2022
UI / Graphics Designer at Telsa Media
July 2016 to March 2018
Download CV (EN)
Download CV (EN)
Download CV (EN)
My Journey
My Journey
My Journey
Now, grab your coffee, sit back,
and listen to my Story.
Now, grab your coffee, sit back,
and listen to my Story.
Now, grab your coffee, sit back, and listen to my Story.
How I Became a Designer 🧑🎨
When I was younger, when asked what I wanted to be, my answers varied over the years - a programmer, a psychologist, a cybersecurity specialist, a dancer, you name it. And then, I became an Engineer!
When I was younger, when asked what I wanted to be, my answers varied over the years - a programmer, a psychologist, a cybersecurity specialist, a dancer, you name it. And then, I became an Engineer!
When I was younger, when asked what I wanted to be, my answers varied over the years - a programmer, a psychologist, a cybersecurity specialist, a dancer, you name it. And then, I became an Engineer!
Well, the creative bug had not left me yet. In the 3-year Bachelor's and 3-year Master's programs in Computer Science, I discovered my calling in Product design. It's been 8 years since I started and have never looked back. Reflecting on it now, I realise that at the core, all those professions shared a creative element and resonates with what I am doing today.Reflecting on it now, I realize that at the core, all those professions shared a creative element and resonate with what I am doing today.
Well, the creative bug had not left me yet. In the 3-year Bachelor's and 3-year Master's programs in Computer Science, I discovered my calling in Product design. It's been 8 years since I started and have never looked back. Reflecting on it now, I realise that at the core, all those professions shared a creative element and resonates with what I am doing today.Reflecting on it now, I realize that at the core, all those professions shared a creative element and resonate with what I am doing today.
Well, the creative bug had not left me yet. In the 3-year Bachelor's and 3-year Master's programs in Computer Science, I discovered my calling in Product design. It's been 8 years since I started and have never looked back. Reflecting on it now, I realise that at the core, all those professions shared a creative element and resonates with what I am doing today.Reflecting on it now, I realize that at the core, all those professions shared a creative element and resonate with what I am doing today.
What I Do For Work
What I Do For Work
I am crafting experiences for Service and product Enterprise applications, helping the team streamline their processes and create positive business outcomes. I also do a little bit of mentoring on the side at 10+ Designers.
I am crafting experiences for Service and product Enterprise applications, helping the team streamline their processes and create positive business outcomes. I also do a little bit of mentoring on the side at 10+ Designers.
I am crafting experiences for Service and product Enterprise applications, helping the team streamline their processes and create positive business outcomes. I also do a little bit of mentoring on the side at 10+ Designers.
What Am I Seeking
What Am I Seeking
I've primarily worked on the Service and product side , but I'm also eager to widen my horizons and explore opportunities in consumer-facing products.
I've primarily worked on the Service and product side , but I'm also eager to widen my horizons and explore opportunities in consumer-facing products.
I've primarily worked on the Service and product side , but I'm also eager to widen my horizons and explore opportunities in consumer-facing products.
Above all, I thrive amidst ambition, humility and joy. I seek teams where, together we can create lasting and meaningful impact.
Above all, I thrive amidst ambition, humility and joy. I seek teams where, together we can create lasting and meaningful impact.
Above all, I thrive amidst ambition, humility and joy. I seek teams where, together we can create lasting and meaningful impact.
What I Do For Fun
What I Do For Fun
When I'm not lost in design, I'm stirring up creativity in nature 🌳 and watching movies
When I'm not lost in design, I'm stirring up creativity in nature 🌳 and watching movies
When I'm not lost in design, I'm stirring up creativity in nature 🌳and watching movies
These days, I am enjoying AI Tools that help me, as a non-coder designer, build a product with a great idea, creating no-code AI agent apps, often losing track of time in the process.
These days, I am enjoying AI Tools that help me, as a non-coder designer, build a product with a great idea, creating no-code AI agent apps, often losing track of time in the process.
These days, I am enjoying AI Tools that help me, as a non-coder designer, build a product with a great idea, creating no-code AI agent apps, often losing track of time in the process.
Chat 💬 with me anytime about philosophy, health, food, mindfulness, travel, movies over a cup of coffee. ☕
Chat 💬 with me anytime about philosophy, health, food, mindfulness, travel, movies over a cup of coffee. ☕
Chat 💬 with me anytime about philosophy, health, food, mindfulness, travel, movies over a cup of coffee. ☕
My dream? To build a life where I learn about diverse cultures, people, cuisines, and explore different ways of life fuelled with endless curiosity. 🌈
My dream? To build a life where I learn about diverse cultures, people, cuisines, and explore different ways of life fuelled with endless curiosity. 🌈
My dream? To build a life where I learn about diverse cultures, people, cuisines, and explore different ways of life fuelled with endless curiosity. 🌈
Professional Certifications
Professional Certifications
Professional Certifications
Certified knowledge to deliver thoughtful, user-centered solutions.
Certified knowledge to deliver thoughtful, user-centered solutions.
Certified knowledge to deliver thoughtful, user-centered solutions.
Let’s Work Together
Let’s Work Together
Let’s Work Together
A glimpse of my life outside Figma
A glimpse of my life outside Figma
A glimpse of my life outside Figma
To remind myself to always keep the adventure alive and never stop learning!
To remind myself to always keep the adventure alive and never stop learning!
To remind myself to always keep the adventure alive and never stop learning!
What’s Next?
👋🏻 Say hello
I am open to 🧑🏻💻 full-time or Contract roles. I’d love to hear from you if you have a question, a project idea, or would like to schedule a call.
Amit Goyani
UI/UX Designer
Let's Work
Let's Work
Let's Work
©2025 Designed with ❤️ and hand-coded by Amit Goyani. All rights reserved.
What’s Next?
👋🏻 Say hello
I am open to 🧑🏻💻 full-time or Contract roles. I’d love to hear from you if you have a question, a project idea, or would like to schedule a call.
Amit Goyani
UI/UX Designer
Let's Work
Let's Work
Let's Work
©2025 Designed with ❤️ and hand-coded by Amit Goyani. All rights reserved.
What’s Next?
👋🏻 Say hello
I am open to 🧑🏻💻 full-time or Contract roles. I’d love to hear from you if you have a question, a project idea, or would like to schedule a call.
Amit Goyani
UI/UX Designer
Let's Work
Let's Work
Let's Work
©2025 Designed with ❤️ and hand-coded by Amit Goyani. All rights reserved.