The Great Canadian Bucket List
The Great Canadian Bucket List
The Great Canadian Bucket List
100% increase in user traffic without any paid marketing while maintaining the pre-design SEO rankings.
100% increase in user traffic without any paid marketing while maintaining the pre-design SEO rankings.
100% increase in user traffic without any paid marketing while maintaining the pre-design SEO rankings.
Robin Esrock, a travel writer, bestselling author, international TV personality, and global adventurer, curates The Great Canadian Bucket List blog, which offers a collection of experiences. What sets Robin apart from other bloggers is his personal approach, which involves weekly reports, photography, videos, reviews, and interviews with everyone he encounters. He has effectively established an omnichannel presence for himself and the blog by utilizing all available forms of media.
Robin Esrock, a travel writer, bestselling author, international TV personality, and global adventurer, curates The Great Canadian Bucket List blog, which offers a collection of experiences. What sets Robin apart from other bloggers is his personal approach, which involves weekly reports, photography, videos, reviews, and interviews with everyone he encounters. He has effectively established an omnichannel presence for himself and the blog by utilizing all available forms of media.
Robin Esrock, a travel writer, bestselling author, international TV personality, and global adventurer, curates The Great Canadian Bucket List blog, which offers a collection of experiences. What sets Robin apart from other bloggers is his personal approach, which involves weekly reports, photography, videos, reviews, and interviews with everyone he encounters. He has effectively established an omnichannel presence for himself and the blog by utilizing all available forms of media.
Role
UX/UI Lead Designer
Timeline
8 weeks, 2021
Platform
Web, CMS: WordPress
industry
Traveling
Tools
Figma
Illustrator
Photoshop
XD
The Challenge
The Challenge
The Challenge
The Great Canadian Bucket List aimed to maintain its significant following, extensively published content, and regular visitors while preserving its existing organic traffic and SEO ranking. Implement google ads sense to generate revenue.
The Great Canadian Bucket List aimed to maintain its significant following, extensively published content, and regular visitors while preserving its existing organic traffic and SEO ranking. Implement google ads sense to generate revenue.
The Great Canadian Bucket List aimed to maintain its significant following, extensively published content, and regular visitors while preserving its existing organic traffic and SEO ranking. Implement google ads sense to generate revenue.
The Solution
The Solution
The Solution
The entire website was rebuilt, encompassing changes to the layout, clickable elements, and user interface. Throughout this process, the URLs were retained, and Google was updated to preserve the client’s market positioning.
The entire website was rebuilt, encompassing changes to the layout, clickable elements, and user interface. Throughout this process, the URLs were retained, and Google was updated to preserve the client’s market positioning.
The entire website was rebuilt, encompassing changes to the layout, clickable elements, and user interface. Throughout this process, the URLs were retained, and Google was updated to preserve the client’s market positioning.
The Results
The Results
The Results
Within just a few months, there was a significant increase of 130% in pageviews, resulting in longer sessions and a reduced bounce rate. Furthermore succffuly integrate google AdSense.
Within just a few months, there was a significant increase of 130% in pageviews, resulting in longer sessions and a reduced bounce rate. Furthermore succffuly integrate google AdSense.
Within just a few months, there was a significant increase of 130% in pageviews, resulting in longer sessions and a reduced bounce rate. Furthermore succffuly integrate google AdSense.
The Process
The Process
The Process
As the UX/UI designer for The Great Canadian Bucket List website redesign project, my role was to understand the client’s requirements, create a user-centered design, and ensure a seamless user experience. My responsibilities included:
As the UX/UI designer for The Great Canadian Bucket List website redesign project, my role was to understand the client’s requirements, create a user-centered design, and ensure a seamless user experience. My responsibilities included:
As the UX/UI designer for The Great Canadian Bucket List website redesign project, my role was to understand the client’s requirements, create a user-centered design, and ensure a seamless user experience. My responsibilities included:
Conducting a thorough analysis of the existing website to identify pain points, user needs, and content gaps.
Conducting a thorough analysis of the existing website to identify pain points, user needs, and content gaps.
Conducting a thorough analysis of the existing website to identify pain points, user needs, and content gaps.
Creating a sitemap and wireframes to organize content and establish a clear information architecture.
Creating a sitemap and wireframes to organize content and establish a clear information architecture.
Creating a sitemap and wireframes to organize content and establish a clear information architecture.
Designing a logo and brand identity that aligns with the client's vision and appeals to the target audience.
Designing a logo and brand identity that aligns with the client's vision and appeals to the target audience.
Designing a logo and brand identity that aligns with the client's vision and appeals to the target audience.
Creating a visually appealing interface that reflects the brand identity and engages users.
Creating a visually appealing interface that reflects the brand identity and engages users.
Creating a visually appealing interface that reflects the brand identity and engages users.
Conducting user testing and incorporating feedback to improve the design.
Conducting user testing and incorporating feedback to improve the design.
Conducting user testing and incorporating feedback to improve the design.
Implementing the redesign without affecting existing SEO rankings and ensuring a smooth transition.
Implementing the redesign without affecting existing SEO rankings and ensuring a smooth transition.
Implementing the redesign without affecting existing SEO rankings and ensuring a smooth transition.
Through these steps, I aimed to deliver a website redesign that not only met the client’s requirements but also enhanced the user experience, increased engagement, and boosted traffic flow.
Through these steps, I aimed to deliver a website redesign that not only met the client’s requirements but also enhanced the user experience, increased engagement, and boosted traffic flow.
Through these steps, I aimed to deliver a website redesign that not only met the client’s requirements but also enhanced the user experience, increased engagement, and boosted traffic flow.
View Wireframe
View Wireframe
View Wireframe
Define
Define
Define
Based on the Client's interview, they wanted to keep content and traffic but redefine the layout visually, so I came up with Sketch, wireframe, and prototype.
Based on the Client's interview, they wanted to keep content and traffic but redefine the layout visually, so I came up with Sketch, wireframe, and prototype.
Based on the Client's interview, they wanted to keep content and traffic but redefine the layout visually, so I came up with Sketch, wireframe, and prototype.
Information Architecture
Information Architecture
Information Architecture
Design System
Design System
Design System
Home Page Creation
Home Page Creation
Home Page Creation
Low Fidelity
Mid Fidelity
Final Product
List Page Creation
List Page Creation
List Page Creation
Low Fidelity
Mid Fidelity
Final Product
Detail Page Creation
Detail Page Creation
Detail Page Creation
Low Fidelity
Mid Fidelity
Final Product
Book Page Creation
Book Page Creation
Book Page Creation
Low Fidelity
Mid Fidelity
Final Product
Traffic Organic Visibility- The result
Traffic Organic Visibility- The result
Traffic Organic Visibility- The result
From May to August 2021, The Great Canadian Bucket List achieved almost twice the number of unique visitors through organic search rankings. As a result of the website move, pageviews increased by 130%, and the average session duration rose to 120.42%.
From May to August 2021, The Great Canadian Bucket List achieved almost twice the number of unique visitors through organic search rankings. As a result of the website move, pageviews increased by 130%, and the average session duration rose to 120.42%.
From May to August 2021, The Great Canadian Bucket List achieved almost twice the number of unique visitors through organic search rankings. As a result of the website move, pageviews increased by 130%, and the average session duration rose to 120.42%.
5,800+
5,800+
5,800+
Keywords Rank
Keywords Rank
Keywords Rank
20,012
20,012
20,012
Organic users/month
Organic users/month
Organic users/month
98.65%
98.65%
98.65%
Increase in web traffic
(Aug 2021 vs May 2021)
Increase in web traffic
(Aug 2021 vs May 2021)
Increase in web traffic
(Aug 2021 vs May 2021)
157
157
157
decrease in cost per acquisition (CPA)
decrease in cost per acquisition (CPA)
decrease in cost per acquisition (CPA)
Image Credit to The perfect web creation
Image Credit to The perfect web creation
Image Credit to The perfect web creation
Thank you!
Thank you!
Thank you!
Thank you for watching My UX casestudy. I appreciate your interest in My work and hope you found it informative. Please feel free to reach out to me with any feedback or questions you may have. Thank you again for your time.
Thank you for watching My UX casestudy. I appreciate your interest in My work and hope you found it informative. Please feel free to reach out to me with any feedback or questions you may have. Thank you again for your time.
Thank you for watching My UX casestudy. I appreciate your interest in My work and hope you found it informative. Please feel free to reach out to me with any feedback or questions you may have. Thank you again for your time.
What’s Next?
👋🏻 Say hello
I am open to 🧑🏻💻 full-time or Contract roles. I’d love to hear from you if you have a question, a project idea, or would like to schedule a call.
Amit Goyani
UI/UX Designer
Let's Work
Let's Work
Let's Work
©2025 Designed with ❤️ and hand-coded by Amit Goyani. All rights reserved.
What’s Next?
👋🏻 Say hello
I am open to 🧑🏻💻 full-time or Contract roles. I’d love to hear from you if you have a question, a project idea, or would like to schedule a call.
Amit Goyani
UI/UX Designer
Let's Work
Let's Work
Let's Work
©2025 Designed with ❤️ and hand-coded by Amit Goyani. All rights reserved.
What’s Next?
👋🏻 Say hello
I am open to 🧑🏻💻 full-time or Contract roles. I’d love to hear from you if you have a question, a project idea, or would like to schedule a call.
Amit Goyani
UI/UX Designer
Let's Work
Let's Work
Let's Work
©2025 Designed with ❤️ and hand-coded by Amit Goyani. All rights reserved.